Best testimonial software for 2027: 7 tools compared
Updated · 12 min read · By George
This guide is for small businesses, coaches, freelancers and marketers choosing a tool to collect customer testimonials and show them on their website. It compares seven tools on the things that decide the choice: what the free plan really holds, what the first paid plan costs, whether you get video, and what the widget adds to your pages.
Every price and limit comes from each tool's own pricing page on . Prices are in USD before tax and change often, so check the tool's site before you buy.
Which tool is best for you?
- Written testimonials on your own website, with the least setup: TryTestimonials
- The cheapest paid plan with video and audio: Famewall
- Unlimited widgets on a free plan, and imports from 30+ platforms: Shapo
- The most complete all-rounder: Senja
- Video-first teams, and larger companies: Testimonial.to
- Polished, edited video testimonials: Vocal Video
- Video requests across staff and several locations: Boast
All seven at a glance
- TryTestimonials
- Best for: Written testimonials on your own website, with the least setup
- Free plan: No limit on how many you collect. Your 5 newest approved are shown on your site
- Cheapest paid plan: $19/month (Pro), or $79 once (Lifetime, first 30 buyers)
- Testimonial types: Written only, on purpose, with an optional star rating
- Famewall
- Best for: The cheapest paid plan with video and audio
- Free plan: 10 testimonials. 1 video and 1 audio testimonial
- Cheapest paid plan: $12/month (Standard), or $149 billed yearly
- Testimonial types: Text, video and audio, plus imports from social and review sites
- Shapo
- Best for: Unlimited widgets on a free plan, and imports from 30+ platforms
- Free plan: Up to 15 testimonials. New ones over 15 are hidden until you upgrade
- Cheapest paid plan: $29/month (Pro), with a $1 trial for 7 days
- Testimonial types: Text and video, plus imports from 30+ platforms on Pro
- Senja
- Best for: The most complete all-rounder
- Free plan: 15 testimonials, text and video. New ones over 15 are hidden until you upgrade
- Cheapest paid plan: $29/month (Starter)
- Testimonial types: Text and video, plus imports from social and review sites
- Testimonial.to
- Best for: Video-first teams, and larger companies
- Free plan: 10 text and 2 video testimonials in total
- Cheapest paid plan: $25/month (Starter, 2 videos in total). Unlimited video from $50/month per space (Ultimate)
- Testimonial types: Text and video, plus imports from X and LinkedIn (more sites on paid plans)
- Vocal Video
- Best for: Polished, edited video testimonials
- Free plan: 5 published videos, 720p with a Vocal Video watermark, no downloads
- Cheapest paid plan: $99/month (Essential), billed yearly at $1,188
- Testimonial types: Video, recorded as answers to your questions and edited into finished clips
- Boast
- Best for: Video requests across staff and several locations
- Free plan: No free plan. A 14-day trial, with watermarked videos and widgets
- Cheapest paid plan: $59/month (Basic, 50 responses a month), or $50/month billed yearly
- Testimonial types: Video, through forms and email or text request sequences
Prices are billed monthly unless stated. TryTestimonials's are on our pricing page.
The tools in detail
They're in order from the simplest to the most involved, not from best to worst.
TryTestimonials
Best for: written testimonials on your own website, with the least setup. A deliberately small tool: send customers one link, approve what comes back in an inbox, and paste two lines into your site. It only does written testimonials, with an optional star rating.
What it does well
- The free plan has no cap on how many testimonials you collect. Your site shows your 5 newest approved, and Pro shows them all.
- Customers fill in three short prompts on their phone, with no account, camera or app.
- Every testimonial waits in an inbox until you approve, edit or reject it.
- The widget is one script under 5 KB. It sets no cookies and loads no web fonts, images or iframes.
- Step-by-step guides for WordPress, Wix, Squarespace, Shopify, Webflow, Framer, Carrd and Astro.
Limitations
- No video or audio testimonials, by design.
- No imports from review sites. You add existing testimonials by hand (up to 5 on Free).
- No integrations such as Zapier, and one login per account.
- Free has 1 wall in a grid layout with a small “Powered by” link. Pro has 3 walls and removes the link.
Pricing: free plan: No limit on how many you collect. Your 5 newest approved are shown on your site. Cheapest paid plan: $19/month (Pro), or $79 once (Lifetime, first 30 buyers).
Widget, in our test on 21 October 2026: cookies: None, so it adds nothing to your cookie banner. Fonts and iframes: None. One small script (under 5 KB) that uses fonts already on the visitor's device and draws straight into your page.
Choose TryTestimonials if you run a small business, coaching practice or freelance service and want a handful of strong written quotes on your site without learning a marketing tool. If you want video, pick one of the others.
Famewall
Best for: the cheapest paid plan with video and audio. A testimonial wall builder that collects text, video and audio, and imports reviews from social and review sites. Its paid plans start lower than any other tool here.
What it does well
- Standard is $12 a month (or $149 a year), the lowest paid price in this guide.
- Collects text, video and audio testimonials.
- Imports reviews from sites such as Facebook, G2, Capterra and Trustpilot.
- Paid plans connect to Zapier, Make, webhooks, Slack and Discord.
- Higher plans go up to unlimited walls, team members and client workspaces for agencies.
Limitations
- The free plan holds 10 testimonials in total, with 1 video and 1 audio.
- Standard allows 6 video and 6 audio testimonials. Unlimited video starts at Professional, $25 a month.
- Removing Famewall branding entirely is listed on the Agency plan, $125 a month.
Pricing: free plan: 10 testimonials. 1 video and 1 audio testimonial. Cheapest paid plan: $12/month (Standard), or $149 billed yearly.
Widget, in our test on 21 October 2026: cookies: None in our test. Fonts and iframes: Loads Google Fonts (Roboto). No iframe, but 16 requests to 5 other domains, about 1.3 MB with video thumbnails.
Choose Famewall if you want video or audio on a small budget, or an agency plan for many clients' walls.
Shapo
Best for: unlimited widgets on a free plan, and imports from 30+ platforms. Collects text and video testimonials and pulls reviews in from many platforms, with surveys and email invitations on its one paid plan.
What it does well
- Unlimited widgets and forms on every plan, including Free.
- Video and image testimonials on every plan.
- Pro imports reviews from more than 30 platforms.
- Pro adds surveys with AI insights, 500 email invitations a month and a custom domain for your wall.
- You can try Pro for 7 days for $1.
Limitations
- The free plan holds up to 15 testimonials, and new ones over that are hidden until you upgrade.
- One paid plan at $29 a month, so there's no cheaper step between Free and Pro.
- Shapo branding shows on the free plan.
Pricing: free plan: Up to 15 testimonials. New ones over 15 are hidden until you upgrade. Cheapest paid plan: $29/month (Pro), with a $1 trial for 7 days.
Widget, in our test on 21 October 2026: cookies: None in our test. Fonts and iframes: Draws the widget in an iframe and loads web fonts (Nunito, from Bunny Fonts). 43 requests to 8 domains.
Choose Shapo if your testimonials already live on other platforms and you want them all in one place, with video.
Senja
Best for: the most complete all-rounder. The most feature-rich tool here: text and video testimonials, imports from many sites, unlimited widgets, AI analysis, case studies and clips for social media.
What it does well
- Unlimited widgets and Walls of Love even on Free, with over 20 templates.
- Text and video testimonials, with video clips cut for social posts.
- Imports from social and review sites, synced automatically on paid plans.
- AI analysis, case studies, widget analytics, team seats, Zapier, an API and translation.
Limitations
- The free plan holds 15 testimonials, text and video combined. New ones over 15 are hidden until you upgrade.
- Starter is $29 a month for 1 project and 2 seats. More projects need Pro at $59.
- There's a lot to learn if all you want is a few quotes on a page.
Pricing: free plan: 15 testimonials, text and video. New ones over 15 are hidden until you upgrade. Cheapest paid plan: $29/month (Starter).
Widget, in our test on 21 October 2026: cookies: None in our test. Fonts and iframes: Loads Google Fonts (Bricolage Grotesque) and a script from Google's library CDN. No iframe.
Choose Senja if testimonials are a real part of your marketing and you'll use the imports, video and analysis.
Testimonial.to
Best for: video-first teams, and larger companies. Built around video testimonials, with white-label widgets on its free plan and enterprise features such as SSO and SOC 2 compliance higher up.
What it does well
- Widgets are white-label on the free plan, with no badge.
- Unlimited video testimonials on its Ultimate plans.
- Imports posts from X and LinkedIn on Free, and from more review sites on paid plans.
- An API, Zapier and Make, brand monitoring, NPS surveys, SSO and SOC 2 on higher plans.
Limitations
- The free plan holds 10 text and 2 video testimonials in total.
- Starter is $25 a month but still allows 2 videos in total. Unlimited video is $50 a month per space.
- Each extra space costs $600 a year on Ultimate.
Pricing: free plan: 10 text and 2 video testimonials in total. Cheapest paid plan: $25/month (Starter, 2 videos in total). Unlimited video from $50/month per space (Ultimate).
Widget, in our test on 21 October 2026: cookies: None of its own in our test, but a wall with a YouTube video set 5 YouTube cookies. Fonts and iframes: Draws the wall in an iframe and loads Google Fonts (Inter, Roboto). Our test wall made 152 requests, about 1.7 MB.
Choose Testimonial.to if video is central to what you want and you have the budget, or you need compliance features for a larger company.
Testimonial.to's pricing · TryTestimonials vs Testimonial.to, in detail
Vocal Video
Best for: polished, edited video testimonials. A video testimonial platform: customers answer your questions on camera, and Vocal Video turns the answers into finished, branded videos.
What it does well
- Guided recording, with up to 10 questions per collector on higher plans.
- Answers are edited into finished, pro-style videos.
- A free plan with 5 published videos and up to 5 editors.
- Paid plans connect to more than 6,000 apps, and Pro adds white-labelled collection.
Limitations
- Paid plans are billed yearly only, from $1,188 a year (Essential).
- Free videos are 720p, watermarked and can't be downloaded.
- Video processing time is capped, for example 4 hours a year on Essential.
- It's for video. If you mainly want written quotes, it's more than you need.
Pricing: free plan: 5 published videos, 720p with a Vocal Video watermark, no downloads. Cheapest paid plan: $99/month (Essential), billed yearly at $1,188.
Widget: we haven't load-tested Vocal Video's widget yet, so we don't list its cookies or page weight.
Choose Vocal Video if you want customer videos good enough for ads and sales pages, and can commit to a yearly plan.
Boast
Best for: video requests across staff and several locations. Video testimonial software with request sequences by email (and text on higher plans), built for businesses with staff and locations to manage. It also offers review collection and surveys.
What it does well
- Automated email request sequences, plus text messages from the Team plan.
- Up to 5 staff on Basic, and multiple locations from the Team plan.
- Videos are hosted ad-free and can be downloaded for other marketing.
- A Zapier integration, plus separate review collection and NPS or CSAT surveys.
Limitations
- No free plan, only a 14-day trial with watermarked videos and widgets.
- Basic is $59 a month with 50 responses a month, or $50 a month billed yearly with 600 a year.
- Its FAQ says it doesn't offer refunds.
Pricing: free plan: No free plan. A 14-day trial, with watermarked videos and widgets. Cheapest paid plan: $59/month (Basic, 50 responses a month), or $50/month billed yearly.
Widget: we haven't load-tested Boast's widget yet, so we don't list its cookies or page weight.
Choose Boast if you're a multi-location or staff-heavy business that wants video testimonials requested automatically.
How to choose testimonial software
Written or video?
Video feels more personal, but it asks more of your customer: a quiet moment, a camera and the nerve to film themselves. Fewer people say yes. Written testimonials take a minute on a phone, and visitors can skim three of them in the time it takes to press play on one video. If you're a small business with a handful of happy customers, start with written quotes. If you have a marketing team and want testimonials for ads, a video tool earns its price.
Review management or a testimonial widget?
“Customer review tools” often means something different: software that monitors your Google, Facebook or Trustpilot reviews, asks for new ones and helps you reply. That's reputation management, and none of the seven tools here is built mainly for it. Testimonial software collects quotes for you to show on your own site, where you choose which ones appear. Plenty of businesses use both.
Free or paid?
Six of the seven have a free plan, but they limit different things. Most cap how many testimonials you can hold, and on some, new ones are hidden once you hit the cap. Look for what happens when you outgrow the free plan, not just what it includes on day one.
What the widget adds to your page
A widget runs on every page you put it on. Some load web fonts, several requests to other domains, or an iframe, and video thumbnails add more. That can slow your pages and, if it sets cookies, may need a mention in your cookie banner. Our test results are in each tool's section above. To test any widget yourself, put it on a blank page and run that page through PageSpeed Insights.
Questions
Is there free testimonial software?
Yes. TryTestimonials, Famewall, Shapo, Senja, Testimonial.to and Vocal Video all have free plans. Boast has a 14-day trial instead. The free plans differ most in how many testimonials they hold and whether video is included, so check the table above.
What's the difference between testimonials and reviews?
A review is usually public, on a site you don't control, such as Google or Trustpilot, and you can't pick which ones appear. A testimonial is a quote a customer gives you permission to use, which you show on your own site. Testimonial software is for the second.
Can I move my testimonials from one tool to another?
Usually, but not automatically. Some tools import from review sites, and most let you export your testimonials. TryTestimonials has no import: you add the ones you already have by hand, up to 5 on the free plan and as many as you like on Pro.
How did you choose these seven?
They're the testimonial tools small businesses most often compare, plus two video specialists, so the video-first option is fairly represented. We left out review-management platforms, which do a different job.
Is anything here out of date?
Prices change. If you spot something wrong, email george@trytestimonials.com and we'll correct it.
Not ready to choose? Start with our free testimonial request template tool, or read How to ask customers for testimonials.
Senja, Famewall, Testimonial.to, Shapo, Vocal Video and Boast are trademarks of their owners. TryTestimonials isn't affiliated with or endorsed by any of them.